back to the futura

Verdana was invented by Microsoft for use on a computer screen. To me it
says “default” font and it looks really crappy as display type (can you spell
k-e-r-n-i-n-g?)…so why did Ikea decide to change their catalog typeface from Futura to Verdana? In an interview with Swedish design magazine CAP&Design, the reason given for the change is to be able to use the same font in all countries, including Asian countries where characters in the current Futura font are unavailable. Also they want the online and print versions to be consistent. Ughhhh.





