the new typography
In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. The designer Jan Tschichold codified the movement with accessible guidelines in his landmark book Die Neue Typographie (1928). This installation of posters and numerous small-scale works is drawn from MoMA’s rich collection of Soviet Russian, German, Dutch, and Czechoslovakian graphics. They represent material from Tschichold’s own collection.
Opens today at MOMA. On view through July 12, 2010
